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How the SEO Agent Works

The SEO Agent is a strategic layer that recommends topics, plans content, and orchestrates publishing. It sits on top of your Brand Model and Knowledge Base to automate content strategy and production.

Prerequisites​

Before the SEO Agent can run, you need:

  • Brand Model. Your brand voice and writing style, learned from existing content.
  • Knowledge Base. Your product information, FAQs, and reference materials for RAG retrieval.

Topic Recommendations​

Once these are ready, the SEO Agent generates topic recommendations from three data sources:

  1. Keyword Universe. Keywords you have added or imported for your website.
  2. Content Gap Analysis. Topics competitors rank for that you do not yet cover.
  3. Search Volume Data. Monthly search volume from the Google Ads API to prioritize high-opportunity topics.

Workflow​

Select the topics you want to pursue and trigger article generation. Articles are created asynchronously, so you can queue multiple articles and continue working. When each article is ready, it appears in your Content Library with Draft status.