Daily Usage Limits

The Google Ads API enforces daily usage limits based on your plan.

How Limits Work

Each keyword lookup consumes a portion of your daily allowance. Limits reset every 24 hours. If you hit the limit, you must wait until the next reset before running more searches.

Checking Remaining Lookups

View your remaining lookups on the Keywords page. The counter shows how many searches you have left for the current day. Plan high-volume research sessions accordingly.

Plan Tiers

Higher-tier plans include more daily lookups. Contact support or check your plan details if you need to increase your limit.